Dec 20, 2012
“Zero Dark Thirty” Opening Breaks Records
In News Zero Dark Thirty

“Zero Dark Thirty” had it’s limited release yesterday in Los Angeles and New York and did really well according to various media outlets.

But Wednesday’s most interesting opening was Sony Pictures’ Zero Dark Thirty platforming in NYC and LA before going wide on January 11th, the day after Oscar nominations are announced. Not many movies receive a publicity bonanza via condemnation by U.S. Senate heavy-hitters on the day of their debut. And film critics are giving it awards buzz. But this reteaming of The Hurt Locker‘s Kathryn Bigelow and Mark Boal starring Jessica Chastain in a 2 hour, 37 minute semi-fictional hunt for Bin Laden looks to have scored the biggest Wednesday limited opening ever without a stage show. (You know… Disney’s El Capitan film+stage shows for stuff like The Lion King…) Early numbers indicated a giant $124,848 its first day from just 5 runs for a per screen average of $24,969. Sony tells me that’s bigger than American Beauty (6 runs for $73K) and Little Miss Sunshine (7 runs for $66K). “Pretty spectacular,” a Sony exec gushed.