DreamWorks’ “The Help” helped itself to the $100 million mark at the domestic box office, the studio announced Wednesday.
The $25 million period drama has been one of the summer’s surprise breakout hits, winning the domestic box office during its second and third weekends of release.
“We went from opening not No. 1 to being No. 1, which is unusual in itself,” Dave Hollis, Disney’s executive VP of distribution, told TheWrap. Disney handles distribution for DreamWorks.
Three weeks into its run, “The Help” is actually adding locations: It opened with 2,534 theaters in the U.S. and Canada, expanded by 156 in its second week, by another 88 in its third and is going up by some 65 more this weekend, Hollis said. The movie opens in its first international territory, Australia, this weekend.