Prada Pre-Fall 2017 Campaign

Jessica is the protagonist of a Prada campaign for the second time. Prada released their new 365, Pre-Fall 2017 Advertising Campaign earlier today. The promotional images have been added in our gallery. The Parallels film can be found in our video archive and we have added the HD screencaptures in our gallery.

Last year, Jessica appeared in Prada’s Resort 2017 campaign and earlier this week Prada invited Jessica to the 2017 Met Gala.

2017 – Prada Resort > Promotional Images (Pre-Fall 2017)
2017 – Prada Resort > Parallels Film Screen Captures (Pre-Fall 2017)

For the latest facet of 365 showcasing the Pre-Fall 2017 collection, award-winning actor Jessica Chastain is the protagonist of a Prada campaign for the second time. In Parallels, the narrative is new: scenes are captured inside and out of a Modernist home – a resolutely real space, the photographs imbued with an intensity and intimacy. Yet Chastain’s presence, her own persona, causes us to question the images – are these portraits of Chastain, or a character? Is she playing a role, or playing herself? Reality here runs parallel to fantasy.

Photographed by Willy Vanderperre with a cinematic quality, Chastain’s eyes never meet ours. She is absorbed in her own world, her own reality, at a remove. Multiple images, like different fragments of the same scene, are juxtaposed, and can pretend to be film stills. But is it documentary, or a work of fiction? The questions hang, unanswered.

Just as Jessica Chastain finds reality in her characters, in her parallel identities, so we search for the reality in these images. We find it. The gestures are genuine, and the emotion is real.

Lindsey