05.21.14

Deadline.com – After a 10-minute standing ovation at its Cannes premiere this week,elean Harvey Weinstein is going to make a big awards-season push on The Disappearance Of Eleanor Rigby, and in particular the performances of Jessica Chastain and James McAvoy. Following that thunderous ovation and glowing reviews, Weinstein told his marketing team it has been a long time since he’d seen performances like these, and that they were to start working on the Oscar campaign strategy and go for it.

The new strategy will be to release the Ned Benson-directed film on September 26 at the start of awards-season films. I mean Them, the version that played Cannes, the one that Benson cut to tell a straight narrative story. Some six weeks later into Oscar season, TWC will release Him and Her, the two versions of the love story that played to acclaim at Toronto last fall.